Tourism Product Management and Industry Analysis - BTM4TPM (EasyJet)
CHAPTER ONE: INTRODUCTION 1.1 State the Aims and Objectives of the Blog Report This report is formulated with the main aim of analysing the role of the tourism components in the wider tourism sector. This report also analyses the role of stakeholders and associated challenges and opportunities. In this case, the analysis has been performed, while referring to the scenario of EasyJet Airlines. This report includes a detailed analysis of the strategic strengths and weaknesses of the brand to identify how it is playing a role in the national aviation sector, while also tracing the history and evolution of the brand over time. The objectives of the blog report include the following: To explore how components of tourism in the case of EasyJet contribute to the broader tourism sector To review the organisational history and current operational state of EasyJet To understand the influence of its key stakeholders. To review the sustainability strategies and customer-centric intentions of ...